management

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" rowspan="3" width=80 BGCOLOR="#333366" TEXT="#080000"> <bR> </td> <td valign="top" colspan=2 height=100 style=" border-bottom: 1px solid #999980;" BGCOLOR="#99CC66" TEXT="#080000"> <bR> <div> management | <FONT SIZE="1" COLOR="#333366" FACE="Verdana" ><A HREF="index.htm" TARGET="_top" TITLE="brae cleantech sustainability market ma">home</A></FONT></div> <bR> <div> </div> </td> </tr><tr> <td valign="top" height=260 width="100%" colspan=2 BGCOLOR="#FFFFFF" TEXT="#080000"> <bR> <div> <B> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="677" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 817 WIDTH="671"><div> <B>brae</B><B> </B><FONT SIZE="1" COLOR="#333366" FACE="Verdana" >can assist your business with a range of program, product and marketing management services.</FONT></div> <bR> <div> Past projects for the energy services, telecommunications and high-tech industries include:</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">successful program re-design and marketing of a regulated energy efficiency (demand-side management) air conditioner rebate program for Fortune 500 energy services company</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">exceeded load savings goals</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">successfully managed $500K program marketing budget and expenditure tracking</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">successfully marketed program to exceed projected electricity load savings goals</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">created strategic marketing campaign including print and tv advertising</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">established qualification verification processes and internal CRM tracking</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">oversaw residential DSM customer care communications, including CSR training</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">managed communications with consultants, Public Utilities Commission staff, program interveners, utility marketing management, corporate media relations and customers</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">determined direction with HVAC vendors;  managed a pre-existing legal threat from vendor</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">initiated cost-benefit analysis for inclusion of ground-source heat pumps, evaporative coolers</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">presented findings at PUC roundtable</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">management of cleantech launches to determine viable brand entry for emerging competitive consumer electricity markets with focus on energy information/AMR/TOU/gateways, hybrid utility/consumer demand response systems, emerging energy efficiency and distributed generation technologies (geoexchange heat pumps/fuel cells), clean energy (for high performance construction), and net metering.  Marketing activities included:   </div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">segment analysis</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">competitive research</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">marketing strategy</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">pricing research</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">product ideation</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">product feature and benefit development</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">concept testing</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">environmental scan of deregulating Texas ERCOT electricity market; competitive market research and ideation for new residential products/services</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">technical value-added product and services vertical market development for nationwide territory of high-tech company:</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">business and business partnership development</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">strategic planning</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">technical sales support</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">software application tools development (valued at $10,000)</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">lead generation and maintenance of a contact database of over 3,000 customers and prospects contributing to company sales growth</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">competitive market analysis and product fulfillment research for AT&T broadband competitor considering entry into northern California market</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">management of technical product team integrating PCs into a Unix platform and product testing for high-tech company</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">production and publication of precious metals pocket directory for international bank</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">documentation project management for electronic funds transfer company</div> <div> <IMG BORDER="0" SRC="Wing0a73007700b433996600.png" HEIGHT="12" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Y2K COBOL software remediation project management and documentation for a state corrections department</div> </tD> </tR> </TABLE></B></div> <bR> </td> </tr><tr> <td valign="top" colspan=2 height=120 BGCOLOR="#FFFFFF" TEXT="#080000"> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="0" WIDTH="280" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="LEFT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=CENTER HEIGHT= 27 WIDTH="76"><IMG BORDER="0" SRC="1x1.gif" HEIGHT="27" ALIGN="bottom" WIDTH="76" HSPACE="0" VSPACE="0"></tD> <tD VALIGN=TOP WIDTH="196"><bR> <bR> </tD> </tR> </TABLE></div> <bR> <bR> <bR> <bR> </td> </tr></table></body>